Should You Bother Hiring a Holistic Health Copywriter or Do It All Yourself?

A holistic health copywriter types on their laptop. Their sleeves are rolled up and they're wearing a coral colored watch.

As a holistic health professional, hiring a holistic health copywriter can change the trajectory of your business. I’m a little biased, so don’t worry, I’ll give you some empirical evidence.

Alternative medicine has been popular in other countries for centuries. But we’ve taken some time to catch up in the U.S.

Now we’re running with it. And for good reason.

There’s an overwhelming amount of evidence that our mental, emotional, physical, and social health are intertwined.

It’s not something that’s up for debate.

Holistic health copywriters respect and understand the need for a mind-body-spirit approach to health.

While traditional medicine focuses on symptom and disease management, holistic medicine zeroes in on the root cause(s) of health issues, which leads to improved well-being and disease prevention.

Who wouldn’t want more of that?

This is where holistic health copywriters come in. If you aren’t reaching the people who need your products or services, everyone’s missing out.

A holistic health copywriter can help you reach more people with ethical marketing strategies and a dash of razzle-dazzle.

Here are the numbers I mentioned.

The Numbers behind the Investment

I could spend all day trying to convince you of why you should hire a holistic health copywriter.

But I get it – you want the numbers.

You might think that sending out a lot of non-personalized content and reaching more people is better than personalized messages meant for a specific audience.

Nope!

In a 2021 survey, 76% of consumers expressed frustration over a lack of personalized messaging. Personalization was a key factor in their decision to buy and 78% said they were more likely to repurchase based on personalization¹.

A holistic health copywriter spends time researching and personalizing so your copy speaks to one specific person – your ideal client.

The best part about hiring a holistic health copywriter is you don’t have to spend the time learning marketing and copywriting.

You can focus on your clients and leave the copy to the professionals.

A holistic health copywriter who writes SEO-optimized blogs can help you get your business ranking on Google.

This means more eyes and more sales.

In fact, leads from organic traffic have a 14.6% close rate². That’s bonkers, especially when you compare it to the 1.7% close rate for outbound advertising, such as cold calls or print advertisements.

The reason is simple. You’re providing the right people with the information they need at the time they’re looking for it.

It’s Raining Stats, Hallelujah

If you’re still not convinced, here are some other great stats that demonstrate the value of bringing a holistic health copywriter on board.

Content marketing produces three times more leads than traditional outbound strategies. And it costs 62% less³.
My copywriting mentor was recently hired by Facebook to teach copywriting to their marketing team. My other copywriting coach was hired to write for Google (ok, these aren’t numbers. But if these insanely successful companies are still hiring copywriters, this gives you an idea of how valuable they are).
The average ROI for email marketing is around $36 for every $1 spent and is unlikely to decrease as the number of email users is over four billion and rising⁴.
18% of businesses experience an email ROI of $70 for every $1 spent⁵.

Your grandma Ruth might not have Instagram, but she does have email.

I don’t know about you, but I was young when I got my email. And since we’re willing to give our email out often for deals and information, you need to stand out. A holistic health copywriter can help you get in front of your ideal clients.

The value of copywriting isn’t a secret.

You just have to figure out if hiring a holistic health copywriter is the best move for you based on your budget, goals, and current business stage.

What Areas of Medicine Does a Holistic Health Copywriter Cover?

You’re likely reading this as a holistic health professional. So you know that holistic health looks at the mental, physical, social, and emotional aspects of health.

It’s the whole enchilada (the healthy kind).

As a holistic health copywriter, I’ve worked with integrative health coaches and alternative medicine professionals.

Here are a few of the areas a holistic health copywriter can specialize in:

Chinese medicine.
Ayurvedic medicine.
Holistic nutrition.
Hypnotherapy.
Natural fertility.

The best part about the holistic approach is you can incorporate it into almost any field of medicine.

Holistic health copywriters might choose to specialize in one or two of these areas, but we understand how to conduct research and adopt your voice regardless of your specialty.

How Do Holistic Health Copywriters Give Businesses an Edge?

There’s a huge opportunity if you’re an online health provider.

A 2021 survey revealed that 69% of millennials use Google to find answers to their health issues instead of going to the doctor⁶. What’s more surprising is that 83% did their own research even after going to the doctor.

What does this mean for you?

If you can show up on Google with answers to your ideal client’s problems when they’re looking for a solution, Bam.

Kapow.

Snap.

I think you get the idea.

A holistic health copywriter can help you:

Get clear on your messaging and produce copy that speaks to your ideal client.

This requires a lot of research – not just once, but all the time.

Your ideal client’s wants, needs, and the language they use to express themselves is constantly changing and evolving.

2. Develop and maintain a marketing strategy that’s tailored to your business and who you’re trying to reach.

You have to figure out where your ideal clients hang out.

A holistic health copywriter can spend time researching and testing to ensure your strategy makes sense.

A copywriter can save you a lot of time and money. Yes, they cost money. But they also have the ability to make you a lot more money than you would have without understanding marketing and copywriting.

Since you asked, let’s look at how much a holistic health copywriter might cost you.

How Much Does It Cost to Hire a Holistic Health Copywriter?

The cost of hiring a holistic health copywriter will vary a lot.

My prices reflect my experience and skill set.

You might pay a holistic health copywriter $300 for a blog, but another copywriter will charge $1,000 for a similar project.

You should definitely consider budget, but here are some other things to look for in a holistic health copywriter.

Do they have experience in health and wellness copywriting?
Are your values aligned?
Do they genuinely try to understand your goals and suggest strategies that will help you get there?
Is it likely you’ll work well together based on your communication with them?
Does their online presence demonstrate their knowledge and expertise?

Discovery calls are a great way to determine if you’re a good fit for each other.

I also do test projects with my clients so we can get a feel for each other’s processes and preferences.

Why I Became a Holistic Health and Wellness Copywriter

I know what it’s like to have health issues and receive a traditional recommendation for how to resolve them. There are a lot of great things about traditional medicine, but there are also limitations.

Finding out years later that the method you were recommended has so many side effects and long-term consequences you didn’t know about is disappointing and frustrating.

I’ve always loved writing, so writing was the no-brainer part of my journey to becoming a holistic health copywriter.

When it was time to pick a niche, I landed on holistic health copywriter because of my:

Own health issues.
Loved ones’ unresolved health issues.
Health goals and vision for my future (this is where my love of holistic fertility medicine comes into play).

And it’s felt incredibly right.

Helping others as a holistic health copywriter has been the most exciting and rewarding thing I’ve ever done.

So if you’re a health practitioner who wants to:

Get more consistent clients.
Reach more people who actually need your offer.
Establish authority and credibility in your industry.
Nurture your relationships with your current and potential leads.

Book a call with me. We’ll come up with a comprehensive marketing plan that fits your needs.

You’ll be able to hand over the marketing to me, so you can focus more on what you love to do – helping others improve their health and well-being.

Let’s get started.

Eilis WorkAugust 28, 2023