Hiring a Health and Wellness Copywriter in 2025: Worth It?
Hi there! If you haven’t guessed by now, I’m a health and wellness copywriter.
This doesn’t mean I make copies and it has nothing to do with legal rights. I’m not judging – I also thought that at first. As a health and wellness copywriter, I help health professionals grow their businesses and gain more clients.
How do I do this? Why should you, as a health professional, care about copywriting for your business?
And when should you hire a copywriter?
I’m going to go over all of these questions you didn’t ask. But first, I’m going to give you a general overview of what copywriting entails.
Copywriting Is Everywhere
If you’ve ever googled an answer to a problem you were having, you’ve seen copy.
The word “blog” might conjure up images of someone sitting in Starbucks writing about how the two-hundredth secret menu drink is better than all the other ones (but really, how is it a secret anymore? If secret means “can’t fit on the menu”, then I guess it’s secret).
While this can be true for someone’s personal blog, webpages and articles written by companies and institutions are what pop up in search results.
Many business owners hire a health and wellness copywriter to write:
Website pages.
Website articles (blogs).
Emails.
Social media ads/posts.
And many other types of copy that inform their audience about who they help and how they help them.
A health and wellness copywriter brings a lot to the table, including knowledge of marketing, psychology, and writing.
It sounds easy to do on your own, right?
Hold onto your hats, this is gonna be a wild ride.
What Can a Health and Wellness Copywriter Do for You?
Whether you’re a fitness coach, nutritionist, mindset coach, or fertility specialist, you live to help your clients improve their mental and physical health so they can live better lives.
You have the certifications, education, and experience to back up your passion.
If I needed help with reducing hormonal-related pain and discomfort, I wouldn’t ask my dentist. In the same way, if you’re writing your own copy, you’re missing out on the results that a health and wellness copywriter can drive with their expertise.
Even if you’re a good writer and enjoy it, if you haven’t studied marketing and copywriting, it likely won’t produce results that move the needle forward.
You’ll sink your time and energy into writing when you could be spending it on your clients and your own mental and physical well-being.
And you won’t bring in more clients if you don’t nail your copywriting.
When you hire a health and wellness copywriter to help with your marketing strategy, they:
Attract and convert leads by performing intensive research on your ideal client – the things that they’re struggling with, the results they want, and what drives them to buy.
Increase visits to your website by optimizing your copy for SEO so your ideal client is seeing you pop up in search results with the answers to their problems.
Help you establish credibility and authority in your industry by consistently releasing helpful and comprehensive content on your website and across social channels.
These benefits are just the beginning.
When Should You Hire a Health and Wellness Copywriter?
This will depend on your budget, audience, and goals.
If your business is established but fairly new, meaning you:
Have a website.
Can set aside some money for marketing.
Have had several clients.
Then a health and wellness copywriter can help you develop and implement your marketing strategy.
If you don’t have a website, a copywriter can help you with that as well!
Eventually, you want your marketing strategy to be diverse. But in the beginning, if you only have about $600 per month to spend on a health and wellness copywriter, you can focus your efforts on two monthly blogs to increase organic traffic to your website.
Besides writing blogs, a health and wellness copywriter can write emails to drive traffic to your blog and increase the number of leads that pay for your product or service.
You can also get useful information about your ideal client if your health and wellness copywriter writes emails that encourage subscribers to answer surveys, connect with you, or take a certain action on your website.
Hire a Health and Wellness Copywriter for Emails
If you’ve built an email list, you can hire a health and wellness copywriter to send a few emails per month.
Whether you choose to send out a monthly newsletter, one weekly email, or daily emails, your email list can be a great way to connect with leads and turn them into new or returning customers.
Any health and wellness copywriter will tell you that writing emails is not all that easy.
Think about how many times you’ve selected “mark all as read” after having a freakout caused by the hundreds of emails you received one day.
First of all, you have to write a headline that offers value to your subscribers.
Several studies have confirmed that if a headline:
Looks spammy…
Doesn’t pique their interest…
Isn’t the kind of content they signed up to receive…
Subscribers will ignore it.
According to OptinMonster, a lead generation software company, 47% of email subscribers open emails based on the subject line [1]. If this wasn’t intimidating enough, 69% of subscribers will report email as spam based on the subject line.
So leave the clickbait to the YouTube pranksters.
Email marketing has the highest ROI of any digital marketing. But when you’re just starting to build your list, you don’t know what works for you yet.
A health and wellness copywriter can provide different versions of the:
CTA.
Headline.
Layout.
Email length.
And so much more to determine what works best. This is known as A/B testing.
Email already has an incredible ROI of about $36 for every $1 spent, but testing can lead to a 28% higher return for your business [2].
Why a Health and Wellness Copywriter Is Better than AI
There’s a lot of buzz about AI and whether or not it’ll replace copywriters.
It might one day, but it’s not there yet.
And while it might seem like a good idea to go the cheap route and not have to hire a health and wellness copywriter, here are some things to think about.
You still need to learn marketing and copywriting.
My copywriting mentor once mentioned how AI can write code, but if you don’t understand coding, you won’t know what to do with it.
The same thing goes for copywriting. If you don’t know what works, what doesn’t, and why, you’ll be going around in circles.
You still need to do client research, market research, and competitor analysis.
2. AI doesn’t fact-check.
If you’re someone who appreciates facts, AI is not your best friend.
You’ll spend a lot of time fact-checking whatever AI spits out. It borrows content from every corner of the internet, so don’t count on it being able to filter between fact and fiction.
3. AI spits out generic and robotic content.
If you grew up wanting to be like everyone else, AI is for you.
Who wants to be their own person with a unique perspective and voice anyways?
Well, I’m sure you do. I know I want to be different (even though my mom already says I’m special).
We could go down the rabbit hole of why AI isn’t the best choice for your business. But this article isn’t solely about AI and there are plenty of resources out there.
Ultimately, the decision is up to you. So don’t go asking ChatGPT if you should hire a health and wellness copywriter or use it to be your own copywriter – especially because we don’t want it thinking too hard and gaining sentience.
I’m kidding. Or am I?
Blogs Written by a Health and Wellness Copywriter
Blogs are a great strategy to position yourself as an authority in your industry, in the eyes of your ideal clients and peers.
This can open you up to collaborations, more clients, and other opportunities.
As a health and wellness copywriter, I know how to perform keyword research based on your ideal client’s health concerns and their desired transformation.
Once again, blogs written by AI are often:
Generic – they’re basically knockoffs of blogs written by humans. I don’t know about you, but if I see ketchup and “tomato condiment” on a grocery store shelf, I’m going for the ketchup.
Less credible – AI won’t cite all of your sources for you, or check their validity.
Difficult to tailor to your ideal audience.
If you use AI instead of a health and wellness copywriter to write your blogs, you’ll need to have experience with copywriting and AI tools.
The finished product is only as good as the prompts you give to your AI buddy³.
This is time-consuming. And you’ll still end up with something that needs work to sound human and connect with your audience.
When I write blogs for clients, I include:
Market/customer research so they’re effectively speaking to their ideal client(s).
2 rounds of revisions to ensure they're happy with the final result.
Ongoing strategy recommendations so we can make sure the strategy is in alignment with their goals.
Full SEO and backend SEO recommendations so they can rank higher in Google.
Keyword research so their ideal clients are finding them, instead of people who don’t need their services (more traffic to your website means nothing if you aren’t reaching the right people).
I’m one health and wellness copywriter who won’t shy away from the information your clients need to know – even if it’s uncomfortable or taboo.
Is a Health and Wellness Copywriter in Your Future?
I hope so. Because if not, I might ask my dentist how to improve my hormonal balance just to prove a point.
So “help me, help you” - Jerry Maguire.
Book a free discovery call today if you’re ready to build the business of your dreams. You don’t have to go it alone. And I’m not just saying that because you’ll pay me (even though that part is nice).
I chose to become a health and wellness copywriter so I can help you help your clients. Many of us in the health and wellness industry have gone through health issues and pain ourselves, which drives us to help others avoid the same fate.
My story is no different.
So if you’re looking for a passionate, empathetic, and easy-to-work-with freelance health and wellness copywriter, you’ve found her.